Survey Data
Here's the data we collected in tabular format.
| | Which Words Best Describe Your Honda? |
| Reliable | 64.70% |
| High Quality | 24.50% |
| Sporty | 7.20% |
| Smart Design | 3.60% |
| | Do You Own A Honda Motorcycle? |
| Yes | 12.50% |
| No | 87.50% |
| | Do You Own A Honda ATV? |
| Yes | 12.20% |
| No | 87.80% |
| | Do You Own A Honda Lawn Mower? |
| Yes | 10.60% |
| No | 89.40% |
| | When driving your Honda, do you feel: |
| More Attractive | 22.70% |
| Less Attractive | 4.70% |
| Neither/Has No Effect | 72.60% |
| | Honda Owners: Do You Own A Gun? |
| Yes | 28.90% |
| No | 71.10% |
| | Are You A NASCAR Fan? |
| Yes | 79.50% |
| No | 20.50% |
| | Honda Owners Surveyed - Demographic Data |
| Male | 46.30% |
| Female | 53.70% |
| Age 18-24 | 9.70% |
| Age 25-34 | 14.20% |
| Age 35-44 | 13.10% |
| Age 45-54 | 21.70% |
| Age 55-64 | 28.60% |
| Age 65+ | 12.70% |
| | Honda Owners Surveyed - Income Data |
| People earning $0-24K | 13.60% |
| People earning $25-49K | 13.40% |
| People earning $50-74K | 17.30% |
| People earning $75-99K | 18.80% |
| People earning $100-149K | 15.00% |
